DESDINOVA'S RADIO PERSONALITY APTITUDE TEST

Desdinova's Radio Personality Aptitude Test

WHAT HAPPENED TO POKING FUN AT SQUARES?

The New Adventures of Desdinova the Super Villain of the Ozarks: WHAT HAPPENED TO POKING FUN AT SQUARES?: Over time the portrayals of certain groups of people have changed over the years. You can see many horrible politically incorrect images i...

DESDINOVA & HIS TWIN BROTHER ARE ON THE BEACH

I just wanted you readers to know that I and my "good twin brother" have exiled ourselves to the beach, as they say in the industry.

Also look for a change in this blog. We have been looking at trends in other blogs (such as Retrospace and Neato Coolville), as well as what post on this site have been most popular. We have decided that a change may take place.

There are many great blogs covering local and national news. I can't keep up, so I will be shifting my focus away from that stuff and focusing on entertainment and pop culture. Of course, when a person focuses on pop culture and entertainment, Ozarkers get upset. As you know, I LOVE TO UPSET OZARKERS!

CLYDE CLIFFORD'S BEAKER STREET TO LEAVE THE AIRWAVES

Clyde Clifford and Beaker Street are not just Arkansas radio legends, but legends in the Midwest and Southern part of the United States. Sadly, Clyde Clifford has been told by the management of KKPT that his last show will be on Feb. 6, 2011.

Beaker Street was one of the many radio shows that inspired me to get into radio. I used it as a model for my "Psychedelic Limits" segment of the Midnite Snack on KSMU in the late 80s.

Unfortunately, radio does no longer understands the value programs like Beaker Street and Clyde Clifford. Most people in radio management these days prefer talk shows hosted by sleazy financial advisers and right-wing, conservative, hate mongers or infomercials dangerous weight loss supplements and "auctions' for stuff that used to be given away as prizes to "the fifth caller."

Of course, opinions, like this one, is why I'm considered the Super Villain of the Ozarks!!! Mwu-HAHAHAHAHAHAHAHAHAHAHA!!!

First a short interview with Clyde Clifford during a show. It was conducted by a reporter from KUAR.



Next an aircheck of the original KAAY Beaker Street show. The aircheck is from the early 70s. It is 13 O'clock on Krune-day, 55th of Bloong. Heavy, man!

ATLANTA RADIO STATION HOST TOWNHALL MEETING TO STOP BULLYING

An Atlanta radio station Hot 107.9 stopped music Monday for a townhall forum on bullying. Usually, I'm against stopping music for election, sports or severe weather coverage. I believe updates and break-ins are more effective and don't upset as many music listeners. However, the bullying crisis in this country needs to be addressed. I've noticed that All Access has reported several CHR and urban stations are having these townhall forums on bullying.

I also notice that the talk radio industry in NOT talking about bullying. The reason is they are PRO-BULLYING. If you knew the truth, most talk radio host were probably bullies when they were in school. I'm sure that Dr. Laura called some girl in her class a "Skanky Lezzy" and no doubt Rush Limbaugh sat on some kid who was smaller than him. As much talk as there has been about anti-bullying laws, I'm sure it is only a matter of time before Mike Savage screams, "I hope all the little whiny bullying victims die of cancer!" and Glenn Beck will say, "I can't prove this but Adolph Hitler was against bullying and enacted an anti-bullying law. Good American children should not be punished for bullying the wimpy socialist classmates." (He'll turn on his fake tears at that point)

A commenter on the story from WGCL-TV about the Hot 107.9 anti-bullying townhall mentioned something that might also explain why the right-wing isn't interested in stopping bullying. The rise in bullying is a result of No Child Left Behind, which was designed to penalize, and ultimately, destroy the public school system. School suspensions rack up negative points on the Annual Yearly Progress Process. Schools sweep problems under the rug to avoid being penalized. Also many teachers complain that problem students, that used to be in special programs designed to deal with them, are merged into the classrooms with good students. These students are a constant problem for teachers that are trying to teach kids.

I know many public school teachers and they all agree that No Child Left Behind is one of the worst things to ever happened to public schools. It needs to be rescinded.

Radio Station Hosts Townhall Meeting To Stop Bullying - Atlanta News Story - WGCL Atlanta

WHY DID I GET INTO RADIO?

I complain about the radio industry, which I am appear of. People have said, "If you don't like it, why did you take a job in the radio industry?"

As many of you know, the radio industry crossed over to the DARK SIDE!

I found this video of a hit song from 1974 that celebrates the reason I got into radio. There is no talk about President Obama's birth certificate, immigration, "Fair Tax," socialism, Reagan fetishism or "the defending the Constitution." Just the important stuff.

An opinion, like this one, is why I'm considered the Super Villain of the Ozarks!!! Mwu-HAHAHAHAHAHAHAHAHAHA!!!

SAN DIEGO RADIO MARKET PROVES THE INDUSTRY WRONG

The talk among radio listeners in Springfield this week is the sudden disappearance of Bass Country 92.9 from the local radio dial has some folks upset. Of course, I believe there is WWWAAAAYYYY too much country music on local radio. My goal in radio was to eradicate country music from the air waves. Now it is to eradicate right-wing talk radio first and then gt rid of the country music.

You frequently hear radio big-shots claim that only country music and talk radio are the only formats that will thrive in the Ozarks, while other formats don't work. I heard for nearly a decade that a CHR station "wouldn't work anymore in the Ozarks." Last ratings period, Power 96.5 was third. I guess some people were wrong.

You hear many listeners say they like oldies and smooth jazz, but radio big-shots claim that those formats don't make money. Tell that to the San Diego radio market. The North County Times of San Diego has a great article about how supposedly unsuccessful radio formats are tops in that area of California.

I've always said Californians were smarter than Ozarkers. Of course, that opinion has made me the Super Villain of the Ozarks!!! Mwu-HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!!!

GILLIGAN'S RADIO STATION

No, this I'm not making fun of any local radio company (that might come later in the week).

I had always heard that actor Bob Denver, who appeared in many of the TV shows I grew up watching such as The Many Loves of Dobbie Gillis (Denver's character, Maynard G. Krebbs, is pictured on the right of the cartoon Gilligan), Dusty's Trail, Far Out Space Nuts and, of course, Gilligan's Island, owned a radio station in the Virginias.

The West Virginia Public Radio website has a nice article on Little Buddy Radio. The Skipper would approve.

I'M GOING TO START A RADIO FORMAT CONSULTING FIRM

I've decided to do something I never thought I would do. I'm going to start a radio format consulting firm. This is the only way I can get radio the way I want it.

I have the perfect name for my radio format consulting firm. At least three of my co-workers in the last week have said, "Radio format consultants are as worthless as a warm bucket of pee."

So I plan to call my radio format consulting firm: WARM BUCKET OF P RADIO CONSULTANTS.

Of course, an opinion, like this one, is why I'm considered the Super Villain of the Ozarks!!! Mwu-HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!!!

RADIO IS OUT OF TOUCH WITH MODERN WOMEN

Last week, All Access reported on a study by the radio consulting firm of Alan Burns and Associates that focused on women's listening habits. The general message from this study was women are heavy radio listeners, yet they say most radio stations don't understand them. They don't know what they are like. I'VE BEEN SAYING THAT FOR THE PAST FEW YEARS!

They want more personalities, more information about the artist, and more new music. That is everything that I have heard people in radio management say that women (and radio listeners in general) don't want.

The things I've heard said about what women listeners make them sound like an ultra-prudish version of Sarah Palin. They don't realize that a female friend of mine, who is 27 years old, is a big fan of Sublime. She and several other female friends of mine love the Pirates of the Caribbean films. Also all my female friends have tattoos. They DO NOT wear Birkenstocks. They DO find Family Guy and Beavis and Butthead funny. These women are not easily offended like so many male radio executives believe. Women want to be entertained. Alan Burns found out these women want radio to be FUN. Burns suggest that if radio doesn't change, the industry could lose a generation of listeners.

Now, how many radio executives and programmers will listen?

NO MORE FRAIZER GLENN MILLER RADIO ADS

The Missouri Broadcasters Association issued a statement this evening on the on-going battle with hate-monger and supposed "write-in" U.S. Senate candidate Fraizer Glenn Miller. Miller was buying radio ads on Missouri radio stations. He was claiming that since he was a U.S. Senate candidate that the radio stations had to sell him ad time.

MBA and Missouri Attorney General Chris Koster filed a request for a declaratory ruling from the FCC on the matter.

"On Friday, June 18, 2010, the Missouri Broadcasters Association was advised by telephone that the FCC’s response to its petition would be in the form of informal, oral advice. The advice was received from the Media Bureau’s Policy Division staff. The advice was that, on the facts and pleading submitted by all parties, including Mr. Miller, it would not be unreasonable for Missouri broadcasting stations to determine that Miller is not a bona fide write-in candidate and therefore, Missouri broadcasters may deny him access to broadcast their stations.

This advice is an affirmation of the position taken by the MBA, Attorney General Koster and Zimmer Broadcasting and the FCC, prior to the filing of our petition. It confirms that a broadcaster who decides that Miller has not established himself to be a bona fide write-in candidate would not be acting unreasonably. Therefore, in our view, a Missouri broadcaster would not be held liable for having denied access retroactively.

The MBA continues to believe that Mr. Miller’s demands for mandatory access were an abuse of the privilege contained in the Communications Act for bona fide candidates. The Communications Act creates a special mandatory-access rule only for federal candidates, carefully limited to party nominees and those who are “bona fide,” or active and credible in the circumstances of the particular race. This result validates the MBA’s position in its petition and reply comments that Miller has not established himself to be a bona fide candidate. Miller is merely attempting to use broadcasters as a megaphone for his message, and broadcasters are not required to allow themselves to be used as a purveyor of personal views merely upon the claim of candidacy for federal office."

CAN I GET AN AMEN AND A HALLELUJAH, BROTHERS AND SISTER!!!

WASN'T MY GENERATION SUPPOSED TO CHANGE RADIO FOR THE BETTER?

Once again, I've decided to travel back into time to my SMSU days. I've been reflective lately on all the hope and promise of those days that has been largely stomped on the repressive Ozarks culture.

Let's look at one facet of my media career, which is radio. As a media major, I studied newspaper, radio and television. I had a particular interest in radio. Part of this came from the simple fact that i was always interested in improving the local radio scene. I used to do some DXing late at night as a kid and I felt that many of the local radio station needed to be more like the major market stations. It was my destiny to try to change things around here, especially KWLT FM 92 and KJEL in Lebanon.

Another thing that energized my interest in radio, was an article in Rolling Stone about college radio was becoming a big influence in the music world. Rolling Stone and Billboard both had college rock charts. According to Rolling Stone, the young people in college radio were going to revitalize radio with their creativity and free-form programming.

The only radio stations in Springfield offering internships were KTTS, KTXR and KSMU. Rumor has it one of the rock stations in town stopped offering internships because they didn't want any college kids telling people about rampant cocaine use by the staff. I took an internship at KSMU, because they allowed students to program their own music on the Midnight Snack show. I used to listen to the Midnight Snack in Lebanon. It was there that I first fell in love with the Sex Pistols, Ramones and the various paisley underground bands.

College radio eventually beat mainstream radio to probably the greatest band of the 90's, Nirvana. Springfield even had a radio station playing college rock, Z105 the Planet. Yes, it looked liked my generation (now dubbed Generation X by the press). SO WHAT HAPPENED???

Several factors played into our lack of power in 2010. The major explanation goes back to the Telecom Act of 1996, which opened the door for the large radio corporations like Clear Channel, Cumulus, Journal and Citadel. Here is hoping the FCC reverses all this consolidation soon. With consolidation, most creative program directors lost their power in favor on PD for the whole country. Sadly, most of these companies adapted the attitude that "only country and talk are profitable in the post 9-11 society" and many alternative station were changed to something else. So then, why has radio lost so much money and listeners in the past few years? Could it be you are driving away listeners with that talk and country garbage?

A major problem that isn't talked about is the animosity and resistance faced us Generation X-college-radio-trained-talent from an element of white-conservative-Baby Boomers, who were in management, not just in radio but other media. These balding, fat middle aged guys wanted to keep us out of the industry. They also did like the changes we wanted to make. A Rolling Stone article once gave a name to a name to a notorious alternative rock radio destroyer, Randy Michaels of Jacor. I should also point out that Jacor (later engulfed by Clear Channel) owned the Premier Radio, which produces such garbage as Rush Limbaugh, Dr. Laura and Delilah. Do you see a pattern here?

However, there is a nostalgia for the college radio era and it's music. A friend of mine works at a book and music store. He has noticed people in their 40s buying the "college rock" of the 80s and 90s. Two blogs, Spinning Indie and Slicing Eyeballs, discuss both old and new college rock.

There is hope that there could be a turn around in the radio industry and us Generation X college radio slackers will save the industry from the suit wearing, Rush lovers in the big corporations. We are radio's only hope.

Of course, opinions like these are why I'm considered Super Villain of the Ozarks!!! Mwu-HAHAHAHAHAHAHAHAHAHAHA!!!

BEING IN THE MEDIA USED TO MEAN SOMETHING

I've been thinking back to my college days lately. From the moment I entered Missouri State University (then Southwest Missouri State University) in the fall of 1987, I knew what I wanted to major in and what field I want to pursue: media. I felt I could do work in any media field: radio, TV or newspaper. At that time there was no such creature as "the Internet."

After working for over twenty years in all three forms of media, I feel that being a member of the media is being rendered meaningless by corporate greed and their need to pander to those who hate the media.

For instance, at least two of the major corporate radio chains have cut the jobs of local talent and replaced them with inexperienced, untrained, uneducated part-timers, who are simply there to make sure the automation runs a feed from another city. This has already caused some embarrassment for one company during a recent tornado.

The talk radio industry enjoys hiring people who are outside broadcasting or journalism to host shows. A big trend is to hire out-of-work politicians, political consultants or business people to be "the voice of reason." Many of the talk radio host (some local host included) have their "callers" prearranged. These are friends reading from scripts or are political consultants masquerading as "regular people." (How many regular people do you know named "Jack-Jack") Local some of the talk radio shows have very little screening or gate keeping. Part of this is due to time constraints of the "open forum" nature of the show, but also because Bubba Earl Thorndike from Dry Knobb or Betty June Nosbey from Koshginong gets upset if they don't get on the air to give their opinion.

Locally, the News Leader has let go of several well-known, respected and talented journalist in favor of giving a column to people like this redneck idiot.

Websites for local TV stations and newspapers have "comment sections" which allow Bubba Earl and Betty June to slam a story if they don't like it and overrule what ever KOLR's Joy Robertson or KYTV's Ethan Forhetz said. "That'll learn dem thar media folks a lessin."

And don't get me started on the "stars" created by reality TV!

RBR/TVBR reports that a Republican lawmaker in Michigan wants journalist to be licensed by the state. Bad part, I agree with a little of this. A law requiring a journalist to get a license is wrong (especially when you read the provisions), however, holding corporate media management responsible for hiring skilled, educated journalist rather than amateur hacks that "represent the average citizen" when most of these people sound like Klan members.

What in the long run cost less? The salary of a good journalist/media person or a lawsuit after Bubba and Betty slandered someone or didn't air a tornado warning.

I guess what bothers me is the fact that I got into the media to be a "voice" people listened to and trusted. Every place I have worked has forced me into the background while making the amateur the "voice" that I should be. Supposedly, their opinions and interest are more important than mine. That is why I had to start this blog is because some people in the commercial media don't feel I represent the "typical Ozarks view" or my ideas "might upset" Ozarkers.

Of course, that is why I'm considered the Super Villain of the Ozarks!!! Mwu-HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!!!

BTW: Doesn't Paris Hilton make a cute reporter?

LONG LIVE ROCK & ROLL- RONNIE JAMES DIO DEAD 67

Here is the obit from CNN on the Rainbow, Black Sabbath and solo heavy metal vocalist. Dio also host several syndicated radio shows during the heavy metal boom of the 80s. My favorite Rainbow song is "Long Live Rock & Roll." Long Live Ronnie James Dio.

HAPPY 45th BIRTHDAY - BOSS RADIO 93 KHJ!

On May 5th, 1965, radio history was created with the birth of the greatest Top 40, NO, make that GREATEST RADIO STATION EVER! Ron Jacobs was part of the KHJ crew. On his blog, he has a memory from another member of the KHJ staff, Bill Mouzis. You can read it here.

Reading this makes me wonder (again) why radio people in this area hate the mention of KHJ.

As Bill Drake would say, "THE HITS JUST KEEP COMING!"

WHY DO I GET FLAK FOR DOING THE PSYCHEDELIC LIMITS ON KSMU?

I've mentioned before that my first job in radio was at KSMU-FM. I was one of several young media students who worked overnights as part of a show called the Midnight Snack. We would take in our own got college credit and, most importantly, we got radio experience. Once a month, I would play only psychedelic music on my show with some comedy from the likes of Firesign Theater, George Carlin and Cheech & Chong. I called this segment, The Psychedelic Limits. I was inspired to do this show from a syndicated radio show called Flashback (which didn't air in Springfield at the time - it later ran on KWTO-FM and KKLH), the All-Night Coffee House on KCFX, and Beaker Street. Many of my radio instructors at MSU (then SMSU) told me to mention the show in my resume because "it would show potential employers that I was creative."


For some reason, I have gotten flak from several people in the radio industry (and radio fans too) for doing this show. I was told by one former boss that the show was "unethical" and the "equivalent of pushing drugs on the radio at the tax payers expense." This was from someone who thinks great radio is a program called "Bids for Bargains."


At my current job, my college work gets the same kind of disrespect. I was told the music I played on that show was "hippie" music and "hippies have ruined America." That's funny, I thought it was the Republicans. Oddly enough, "hippies" are still a worry for some of my co-workers. They tend prefer the company of redneck women who talk about blowing people's heads off or old men who wish we would bring segregation back.

I would just like to go on record for saying that the lyrics of most psychedelic songs are more creative and meaningful than most of the country songs that Ozarkers and local radio management find so wonderful (Yes, Desdinova has been forced to play country music in his radio career). I'll give you the lyrics to four songs I played on my KSMU psychedelic show: "Incense and Peppermint" by Strawberry Alarm Clock, "Mister, You're a Better Man Than I" by the Yardbirds, "Requiem For the Masses" by the Association and "Planet Caravan" by Black Sabbath. Now compare these to the silly lyrics of "Chicken Fried" by Zac Brown Band, a favorite of many Ozarkers. I think you can see my point (BTW: Do you hear the line "A yardstick for lunatics with one point of view" and immediately think of Glenn Beck?). Some feel this music is destructive. That is dumb, especially considering that the same people think good radio is having a host wishing for the Springfield school board to die in a car accident or hoping that someone burns down MSU.

Much of this bile from the local industry comes from the fact that this was on KSMU, which is not only public radio, but owned by a state university. I was supposedly "wasting the taxpayers dollars." They could have been spent on something like a war. That would be a much better use of taxpayer money than my training for the radio industry. Oh yeah, I forgot, I should have gotten a MBA.

I just think I'm getting too much heat over something that could have helped the industry. Of course, opinions like this are why I'm considered the Super-Villain of the Ozarks!!! Mwu-HAHAHAHAHAHAHAHAHAHAHA!!!

Enjoy a little psychedelia from the Pretty Things.



SEX PISTOLS MANAGER MALCOLM McLAREN DEAD AT 64

It was one of my goals when I got into the radio industry was to get more of the Sex Pistols music on local radio. With the boom in alternative stations in the 90's, there was at least some recognition by the industry of this groundbreaking group. Sadly, the radio industry felt country music and right-wing talk radio would make more money. WRONG!!! That is one of the reasons radio is in the financial pickle it is today.

The man who guided the Sex Pistols flash fire career, along with Bow Wow Wow and the New York Dolls, Malcolm McLaren has died of cancer in Switzerland at age 64. Here is the BBC story.

ENTERCOM, MBA & KOSTER AGAINST RACIST RADIO ADS

Why is Kansas City radio better than Springfield radio? Because they have the guts to stand up to racist nutcase Frazier Glen Miller. The Radio Business Report has two stories about the fight against local hate-group leader's radio commercials for his "write-in campaign" for U.S Senate. The Missouri Broadcaster Association has asked for assistance from Missouri Attorney General Chris Koster. They say the must-carry rule may not apply to Miller's offensive ads since he is a "write-in candidate."

Also in the Radio Business Report, the Entercom radio cluster, which Miller bought air time on, is going to give his money to the Olathe Chapter of the NAACP and the Jewish Community Relation Board.

Recently, these same ads ran on a Springfield cluster. Only one TV station mentioned it as part of their news. WHERE IS SPRINGFIELD'S OUTRAGE?

Nowhere. Springfield has a bad tendency to condone people like Frazier Glen Miller. We even have local lawmakers who will take up for these characters when law enforcement tries to warn people about them.

Springfieldians and Ozarkers get upset when they hear rap/hip-hop, heavy metal or (yes, even in 2010) psychedelic music on local radio, but if a Klansman's hate filled commercials are fine. After all, he has the thing that matters to Springfieldians & Ozarkers more than anything - MONEY! Greed and racism are considered "good values" in the Ozarks. Luckily, the rest of the state doesn't see it that way.

Of course, opinions like this are why I'm considered the Super-Villain of the Ozarks!!! Mwu-HAHAHAHAHAHAHAHAHAHAHA!!!

WHY DO LOCAL BROADCASTERS HATE BOSS RADIO?

The death of Gene Chenault brings to close the story of "Boss Radio," the dynamic sound that revitalized Top 40 radio in the 60's. The radio stations in the Drake-Chenault chain had a style that was imitated in many parts of the country except the Ozarks. When you bring up the "Boss Radio" to many people in the radio industry in southwest Missouri, you get an attitude of disdain. Many complain that Boss Radio was too "West Coast" or "big city."

I recently out lined how I would create a Top 40 station over on the Missouri Radio Message Board. I mentioned early on in my post that I was taking cues from the "Bill Drake playbook."

Here is my outline:

"Music: T-40 (Not a restricted CHR) with a good dose of Alternative and Hip Hop/R&B. Also I throw in a select group of oldies/classic rock. This last group would be rotated quite a bit. I would use an automation system, but the DJs would be live. I would also demand that music logs were checked so that the same song doesn't play at the same time, day after day, week after week. Most of all I want to keep the music upbeat and diverse. THAT MEANS DON'T JUST PLAY WHITE ARTIST.

DJ should be up beat, exciting and fun. They should also be profesional radio talent. No real estate guys, plumbers or auctioneers. I was also require them to be on MORE than three breaks an hour. The DJs must give the name of the song and artist along with time and temperature. Also the DJs will give any pertinent info they might want about what is going on in the community. Listen to the KHJ and CKLW aircheck here and here and here.

I will find a morning guy who is equivalent David Letterman or Conan O'Brien and let them have fun. Then find them a good sidekick, male or female. I have them make fun of local talk radio host. My morning show host will put a "kick me sign" on any talk host "standing up for what's right."

Imaging: At no point will you hear a liner or ID that sounds like static or the station has went off the air. There will be jingle like the ones heard here on You Tube.

News & Weather: I would have a two minute newscast at the quarters (15 after and 15 til) and weather four times an hour. The news department would be separate. The DJs would not be forced to do the news. Also none that "we don't do cover that." If it is news we would cover it. I don't believe in "pick & choose" news. Of the Drake stations, CKLW had the biggest news department under Byron McGregor (although the style at times boardered on being in poor taste). NO WALL TO WALL COVERAGE UNLESS IT IS A TORNADO. Even then the DJS can give warnings and info with out turning into "War of the Worlds." I also believe that during an ice storm people would appreciate some music as apposed to phone calls from idiots complaining about the electricity being out.

Sports: DJs can give scores and there my be an update once an hour on Saturdays. No play by play, but the station would have a "tailgate party" at every game with free food and maybe free swag. Have someone there to call in a score update to the Djs.

Public service: I believe that public service is the key name branding and public trust. I'm against this "If they charge to get in, we are not giving them free airtime." Try to be involved in every charity event you can.

Commercials: I would put a limit on commercials per hour and spread them out through out the hour. No more "30 minutes of non stop music" followed by 8 minutes of commercials. Once the slots were filled on the prime time, have the sales people tell advertisers they can be on a waiting list or sell them ROS. If there are barter/makegoods, put them in the overnight or light hours. The local advertisers or national ad buys are more important than that idiot that says "Is yor kid abnaxshush?" or "Men, Do you have trouble urinating?" spots. Most of all I would keep the sales people on a short leash. There job is sales - THAT IS IT. Make sure they find advertisers that will be right for the format. The T-40 audience goes to bars, restaurants, stores, banks, hair salons etc. They don't buy drywall drills or backhoe equipment.

Promotions: There will be surveys like the ones found on this KHJ site. Billboards with the DJs picture on it. T-shirts with the station on it. Window stickers with the calls. The station would do a promotion where a person wearing the station Ts or has window sticker in their car gets a prize."

Sounds like a good idea doesn't it? They didn't thinks so. I only received one positive comment about it. I was chided for trying to program for kids and that it wouldn't make money. Many area broadcasters are infatuated with the work of Missouri's Jerald Shepherd because he "made lots of money." His was bare bones and bland with an over abundance of bland, dry-read ads. No jingles or commercials with background music or humor. Of course, all that is important to the Ozarkers and the talk radio freaks is money. No fun or joy allowed in the Ozarks. It will upset those listeners over 70.

That is why the radio industry is doomed in this part of the country. Soon the only people listening will be country music loving rednecks and the money-grubbing, hate-driven talk radio freaks.

Of course, opinions like this are why I'm considered the Super-Villain of the Ozarks!!! Mwu-HAHAHAHAHAHAHAHAHA!!!

T-40 RADIO OWNER/SYNDICATOR GENE CHENAULT DIES AT 90

Gene Chenault, who along with Bill Drake helped create the Boss Radio sound of Top 40 radio in the 60's & 70's, has died. Don Barrett's L.A. RADIO has a good tribute.

I'll have more to say about this later.