The station spent the last couple days hyping a "legendary" change, using the KLIF call letters to symbolize the "Legends, Icons and Favorites" in the new playlist. Right before the launch, the station aired a potpourri of clips of Top 40 hits in a variety of genres, with some Country thrown in for intrigue. After a fade out, a variety of sound effects featured music and the voice of CHARLIE VAN DYKE, until a voice welcomed DALLAS and Ft. WORTH to "today's new music" and 93 hours of commercial-free music.
"In the tradition of our major-market Top 40 stations, The New i93 successfully launched today at NOON in DALLAS!" declared SVP/Programming JAN JEFFRIES, who supervised the launch. "i93 will legally identify with legendary DALLAS/FT. WORTH Top 40 call letters, KLIF-FM! It is an indescribable sense of pride to introduce a station of the magnitude and legend as KLIF-FM in such a legendary Top 40 market. It has been months of preparation which paid off today with a sensational and legendary launch!
"i93 has been designed to provide our DALLAS listeners with the hits of contemporary artists of today," station GM DAN BENNETT said. "The station’s slogan says it all -- 'Today’s Hit Music i93' -- and we expect it to appeal to a young adult listener.”
"i93 is a result of extensive research to provide a reflection of the DFW market area, JEFFRIES said. "continued. "It has been carefully crafted to offer a wide variety of contemporary hit music from the pop, rhythm, and alternative musical genres."
"It is a pleasure to have CITADEL Top 40/Mainstream JOHN FOXX from KKMG/COLORADO SPRINGS coming in as PD," he continued. "Many excellent candidates were considered for this plum position and JOHN was clearly head of the class. JOHN FOXX joins CUMULUS/DALLAS this week."
Yes, you read right - they are calling it a Top 40 station. Hallelujah!
Meanwhile in Detroit: "CLEAR CHANNEL has flipped "FOX COUNTRY" WDTW/DETROIT to Rhythmic AC "THE BEAT." Promising "maximum music," THE BEAT is playing 10,000 songs in a row.
TODAY's playlist includes the following:
- DONNA SUMMER - Hot Stuff
- JUSTIN TIMBERLAKE - Summer Love
- MARIAH CAREY - Fantasy
- KEVIN LYTTLE - Turn Me On
- HUMAN LEAGUE - Don't You Want Me
- TAYLOR DAYNE - Tell It To My Heart
- LOU BEGA - Mambo No. 5
- PINK - U + Ur Hand
- KYLIE MINOGUE - Can't Get You Out Of My Head
- RICK JAMES - Super Freak
- CRYSTAL WATERS - 100% Pure Love
- KERI HILSON / Kanye West / Ne-yo - Knock You Down
- EARTH, WIND & FIRE - September
Anytime you can change a country station to rock and roll or hip hop, I think you are doing America a big favor. I also believe that changing a talk radio station to rock or hip hop guarantees you a special place in Heaven, but opinions like this are why I'm considered the SUPER-VILLAIN OF THE OZARKS!!! Mwu-HAHAHAHAHAHAHAHAHAHAHAHA!!!